Using Cinematography in Site Design
Cinematography-Bravo |
The use of cinematography is one of the unique methods in website design that has attracted the attention of designers and website owners in recent years.
If we were to tell you a definition of cinematography, then cinematography is a combination of photography and film.
What is CinemaGraph?
CinemaGraph is a very high-quality photo, in which some of the components are animated. For example, in the photo above, the milk droplets are moving.
But before we go into more detail about cinematography in site design.
It is better to tell you about the short history of the cinema. For the first time in 2011, a photographer named Kevin Berg and a designer named James Beck designed a photo that was able to move.
After a while, the two noticed that these moving photos had a stronger effect on attracting the audience than ordinary photos. Since then, the spark for the use of cinematography in site design has been sparked.
Now you may be wondering why site designers don't use video to design a site?
Using video in site design has its own problems. This is because most videos have a large size and drastically reduce the loading speed of the website. Also for site users, time is the most important element.
Your site users may not have time to watch your website video.
So the best option is to design a cinema site.
How do cinematographers come to be?
In general, cinematographers are the result of recording a high-quality video, which is edited by Photoshop. This editing involves creating fixed frames that can be used to create animated images.
It may seem difficult at first, but creating a cinematographer is not as complicated as you might think. And with a little Photoshop knowledge, you can create a professional cinematographer. Of course, Photoshop software is not the only tool for creating a cinematograph, and you can use other tools that are used professionally to produce a cinematograph. One of these tools is Gifzign.
Researchers believe that the more you move your eyes to read or see a story, the more effective it will be. Accordingly, in CinemaGraph, due to the mobility of the photos, the amount of permanence of those photos increases in the minds of the viewers. So a significant number of business owners and factories decided to use Cinema Graph for their billboards. These factories include Coca-Cola and Netflix.
That's why web designers are turning to the cinema today to attract their website audiences. You can use CinemaGraf in two ways of designing your website.
1- As described above, you can use Photoshop to produce high-quality cinematography and then use it.
2. There are several websites on the Internet that can make a cinema for you for a fee, in proportion to what you do. And you can use those cinemas in your site design.
There are also websites on the Internet for people who do not want to spend a lot of money on private cinemas, which provide free cinematography to the public for free.
You can search for the right cinematographer on these websites according to your business and website.
What should be the characteristics of cinematography in site design?
A cinematographer in site design must have acceptable characteristics and standards. So that users and viewers of your website will be attracted to it after seeing your website.
In the continuation of this article, we will introduce some of these features to you on a case-by-case basis:
1- The cinematography that you use in designing the site should be elegant
One of the differences between cinematography and video is the subtlety of cinematography. You need to design your cinematic graphic on your site in such a way that the viewer of your website first thinks that they are viewing a photo.
But suddenly he is surprised by the movement of the photo. Also, not all components in the cinematograph should move, but as much as possible a part of the photo should be moving, and that movement should be purposeful.
2- Using images of people in the cinema
Research has shown that the use of images of people in the photos used to design the site, can have a significant impact on the impact of that photo on users.
Cinematographers are no exception. Cinemas that are used in site design and have the face of people. They can attract more users than regular cinematographers.
3- Repetition of animation in CinemaGraph
The cinematography used in site design.
It should not be just a moving image, after which the image will be fixed. Rather, the cinematographer must repeat the movement of that element over and over again after the mobility of one of the existing elements.
In other words, the cinematographer should not be left motionless for even a moment. And it must continue to move. Just like a cycle.
4. A unique idea to make a cinematograph
You need to come up with something out of the ordinary and then come up with something out of the ordinary.
You can also create a new idea by taking inspiration from other cinemas on the Internet and combining them.
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