Digital Marketing | Internet Marketing | Media Marketing

Digital Marketing | Internet Marketing | Media Marketing

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With the development of technology, various digital channels offer advanced marketing solutions for advertising and at the same time evaluate real-time results, it is very difficult to do with traditional marketing methods. Advanced digital marketing statistics can give business owners a very detailed idea of ​​where and how they spent their money. This, in-depth analysis may include which products are currently being reviewed and for how long, sales conversions, detailed potential customer statistics e.t.c.

While the currently most used digital marketing channel to date, the Internet (Internet marketing) and other channels include mobile SMS marketing, digital television, electronic marketing, mobile applications, ESHOP design e.t.c.

Internet Marketing | Online marketing

This type of digital marketing is related to your company's online presence. You have a professional website design for your business; This should include web development that takes into account responsive web design, powerful web hosting, search engine optimization (EMS), for which you can read more by following the appropriate links.

An important part of any Internet marketing business strategy should be companies with Social Media Marketing. In this article, we will focus on this type of digital marketing giving you some ideas on what you need to know in order to build a professional business social media marketing plan.

Media Marketing:

Running effective marketing campaigns across various social media channels (Facebook Pages, Twitter, Google +) can be very useful for your business. If your goal is to drive potential customers on your Facebook page or website, get more Facebook fans, build your list of email addresses and increase sales, you need to carefully plan the right campaign for your business.

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Create Your Social Media Audience

To get started, in order to be effective in social media marketing for a specific channel (i.e. Facebook), you must have an adequate fan or follower base. The more fans you have, you can expect more interaction on your posts, which in turn can enhance in viral marketing ways (tells friends your friends and so on) of your social media marketing effectiveness. Facebook page likes to provide social proof and current value! You want to drive the car of the right people to like your page (the target niche is the appropriate category for your business) and get as many people as possible, you can love your page.

Given the positive and negative reinforcements in Facebook marketing is very important. If you have the money you struggle a lot to get some more money (negative reinforcement). When you have a lot of money, people trust you more money easily and it is much easier to do more (positive reinforcement). You need to place your company in a positive reinforcement area where you have a large fan base that brings even more fans to follow you.

But how can one start if his fan or follower base is small; He can start inviting his friends on Facebook to like his page and when he is exhausted he can continue to gain fans either through paid advertising in the same channels (i.e. Facebook ads) or by creating contests that will attract a lot of participation of his existing fans and even help him expand his fans.

Social Media Competitions

Consider the following

various types of contests:

Content sweepstakes (Users must leave their email in order to get a chance to win a prize (by draw) vote a contest where people seek to leave their personal opinion (voice) about your product or service. This helps them participate and interact with your business in a personal way. One example would be to let people vote for your next product or marketing campaign. That way, you keep them thinking about their own brand, not just the price they can get. Offer groups give people the opportunity to introduce a limited time offer for your products and services.

 

In JCSL Ltd, we can take on the social media marketing challenge of your business by creating professional business pages on social media channels (i.e. Facebook pages or Google + pages) and promote it using advertising campaigns and contests.

Social Media Marketing Plan

So you need a plan, right? Let us help you with some ideas.

1. Start by setting your goals.

What do you intend to accomplish through internet based life showcasing? Where do your businesses stand today on social media? Set achievable, quantifiable, and time-framed goals about where you want your business to be achieved (that is, within six months from now)!

 

2. Select social media channels

Select social media channels and rate your competitors on social networks.

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Social Media Cyprus

Cyprus social media marketing is mainly limited to Facebook, Twitter, Linkedin while Google Plus and Pinterest are also growing slowly. Decide which social media channels you are going to focus on and evaluate your competitors on social networks. Before deciding on social media channels in order to use you need to study the behavior of your customers in terms of social media. You can take a small sample of your existing customers and ask them which social media channels they use the most. Try to focus on social media channels that your potential customers use more.

For each social media channel, outline your goal. For example, with Facebook, you can set as a goal to attract fans and share company events to promote products and announce new offers.

3. Create professional-looking pages

Make sure your business pages for each social media channel are professionally created and put in place to give your business a professional look.

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Care and attention should be paid to the appropriate sizes for images used in social media business pages. For example, a profile photo page, photo covers, a thumbnail application, the timing of all photos must be changed and cropped correctly before uploading to a Facebook page to ensure a professional look for your business page. You can also use various applications on social networks to add additional functionality to the social media page (i.e. contact us form, Open in the frame is an important page of your site e.t.c). A custom URL for your page is also a must to help your audience find you easily and help SEO optimization.

Delete duplicate accounts, as this gives a dirty picture of your company. For example, for the business, JCSL Ltd took over their social media management had a duplicate Facebook page that was not used but had a better rating (in search of Facebook for the company’s name) than the one currently in use. We had to remove obsolete pages and immediately Facebook page business ranks first in the search for Facebook.

4. Creating the right content

He often cites internet marketing experts, content is king. This is especially true when considering your social media marketing strategy. Try to be really interested to give content that provides useful information, products, offers to your audience. Do what works to get other people's attention on Facebook, checking what works to get your attention.

Your thinking when creating content is very important. Your thinking should not be all about you, and all about getting sales and money from your customers. Your thinking should really be a desire to help people with information, products, and invites you to share.

It is important to include your editorial calendar in your social media marketing plan. Determine the type of content that you intend to use, each time indicating the appropriate target audience, the frequency of your messages, the time of posting, and divide that in your edition of the calendar into various page administrators.

Outside your marketing strategy plan, you need to remind yourself of your goals (see 1 above). Different types of content have different goals.

For example:

Content that is designed to get people to your business blog seeks to show your experience in your business and increase traffic from potential customers to your site.

Content from external sources relevant to your niche (i.e. from leading brands in your industry) shows what you keep up to date with industry achievements/ideas.

Content-specific to your business or your employees and your team shows your business culture encourages personal interactions in order to promote your business.

They are not, but only some hints of some important parts that your social media marketing plan should include. You should always keep in mind that your social media marketing plan must remain dynamic (constantly changing and adapting to changes in social media culture, which never ceases to change).

Your ultimate goal should always be to find ways to help you efficiently update (cross-sell) your existing social media fan base and at the same time attract new potential customers for your business.

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